2016/06/08
FCA Japan to Provide Abarth Vehicles as Courtesy Cars to Ferrari Customers
・Abarth 695 Biposto provided globally as a courtesy car for Ferrari customers.
・First project of its kind for FCA Japan. 10 of 99 limited edition models globally to be implemented in Japan.
・Courtesy cars feature a special red body color specifically for Ferrari customers as a standard Biposto specification.
FCA Japan Ltd. (Head Office: Minato-ku, Tokyo, President: Pontus Häggström) will provide the Abarth brand “Abarth 695 Biposto” as a service courtesy car to customers of participating official Ferrari dealers of Ferrari Japan, with Ferrari Japan (Head Office: Minato-ku, Tokyo, President: Reno De Paoli) slated to begin providing the service today (May 2, 2016).
This courtesy car service is a global project that was launched in Europe in October of last year to provide “ABARTH 695 Biposto Ferrari Courtesy Cars” to Ferrari customers. A limited number of 99 courtesy cars were manufactured for global use as special specification vehicles based on the Abarth 695 Biposto. Ten of the courtesy cars were imported to Japan and will be delivered to participating official Ferrari Japan dealers where they will be provided to customers for use as loaner vehicles.
This project of providing vehicles as a courtesy car service to another brand is the first of its kind for FCA Japan. The purpose is to promote recognition of the Abarth brand amongst an even wider range of customers in Japan and to allow customers to experience the brand first hand.
“We are thrilled that Ferrari has selected Abarth as their courtesy car of choice for the most discerning car buyers in the world. It speaks to the recognized performance of Abarth and the growing appeal of the scorpion brand," said Pontus Häggström, President of FCA Japan.
FCA Japan to Provide Abarth Vehicles as Courtesy Cars to Ferrari Customers
©ABARTH.JP / FCA Japan Ltd.
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